Case study · Local SEO

How a belly dancer ranked across every town in the North West

One service, six sites, a page for every surrounding town, and a listicle that ties them all together — every word written with Rank OS. Here is the exact service + location play, what it cost, and how to copy it for any local business.

Niche belly dancer for hire6 sites · 6 citiesRegion North West EnglandBuilt with Rank OS
What we built

Six local sites. One per city. Every town around it covered.

Each site is its own belly dancer, in its own city, with its own look — no two are alike. Every one goes after “best belly dancer in [town]” for its city and the towns around it, then a listicle ranks all six together.

Craig Bulla — belly dancer site targeting Manchester
Craig BullaManchester
Anni Bulla — belly dancer site targeting Liverpool
Anni BullaLiverpool
James Bulla — belly dancer site targeting Bolton
James BullaBolton
Koray Bulla — belly dancer site targeting Stockport
Koray BullaStockport
Michaela Bulla — belly dancer site targeting Chester
Michaela BullaChester
Victoria Bulla — belly dancer site targeting Preston
Victoria BullaPreston
The coverage map

One radius each. Overlap them, own the region.

Each site ranks hardest for its own town and the area around it — call it a ~15-mile radius. Drop a site in six neighbouring cities and those radii overlap, so together they blanket the whole North West. The more they overlap, the more of the map you own.

~15 mile radiusPrestonBoltonManchesterStockportLiverpoolChester
one site’s radius where they overlap = strongest coverage
The play

The exact five-step play.

Simple enough to follow even if you have never done SEO. The heavy lifting — the actual writing — is what Rank OS does for you.

1

Buy one sharp domain per target

We registered each domain on Namecheap — a .co.uk is roughly £7 a year. One clean, memorable name per city. Six cities, six domains, about the price of a couple of coffees a month.

2

A homepage that answers the money question

Every homepage answers one search head-on: “Who’s the best belly dancer in [city]?” Big hero, a clear yes, one obvious way to book. We wrote each one with the Rank OS SEO page writer prompt, so the tone and design are different on every site.

The exact homepage prompt is inside The New Search
3

A page for every surrounding town — service + location

This is the engine. For each city we published a page per nearby town — service + location— each with genuinely local detail (real venues, real landmarks), not spun copy. That is how you show up for “belly dancer in Bolton”, “…in Salford”, “…in Wigan” and the rest.

ManchesterBoltonBurySalfordOldhamStockportWiganLiverpool+ more
A Rank OS service + location page for Bolton
The location-page prompt is inside The New Search
4

Publish a listicle — and earn the top spot

Then a “best belly dancers in [city]” listicle that honestly compares the field — and puts our performer at number one. It catches the “best… ” searches and links out to every site, so the six reinforce each other.

The 'best belly dancers in Manchester' listicle built with Rank OS
The listicle prompt is inside The New Search
5

Index it and let it compound

Submit each site to Google Search Console, request indexing on the key pages, and let the location pages and the listicle reinforce one another. Rank OS shows you exactly which queries you appear for and where the next quick win is.

What it costs

The stack is cheap. The writing is the work.

Per site, the running cost is basically the domain. The one part that takes real time is writing the pages well — which is exactly what Rank OS is for.

DomainNamecheap · .co.uk · per site≈ £7 / yr
Hostingstatic site on a free tier£0
The contenthomepage + a page per town + a listicleYour time — or Rank OS
Hard cost per sitethe writing is the slow part; Rank OS turns days into minutes≈ £7 / yr
Any industry

Swap “belly dancer” for anything local.

The play is [service] + [location]. Any service booked locally, in any town, works exactly the same way.

Plumber · LeedsWedding photographer · BristolMobile hairdresser · CardiffPersonal trainer · GlasgowDog groomer · NottinghamDriving instructor · Sheffield
Your turn

Want the exact prompts and the full build?

The domain shortlist, the Rank OS prompts for the homepage, the location pages and the listicle, and the click-by-click walkthrough are all inside The New Search.